Dmitry Linkov

How to conquer Apple?

August 28th, 2007. Published under General. 3 Comments.

I have a recipe for HP, Sony, Toshiba etc on how to conquer Apple. Let’s take a closer look at Apple Mac’s:
1. They have a consistency in their philosophy and it’s implementation.
2. They got fantastic design (Sony have good design too, so it’s only a matter of resources)
3. They got their own operating system that rocks.

The first one is idea – that’s a great work, but it’s done for most of the companies. You just have to reveal it and use it. The second thing is design that is achievable, and that has to reflect your idea. The third point is difficult – because it will take you time and enormous forces to do an OS. But what you can do is take Linux or even Windows and rework it. Make it significantly better – make your own design, make a pack of working tools for all essential tasks that usually computers are used for. Be unique, listen to the customers – it’s achievable. This is the only way to conquer.

I adore Steve Jobs presentations because when he tells "it was difficult to make a movie on 30 minutes, so we dramatically improved the application" there is an idea that sparks in my mind

HOW DID HE KNEW ABOUT MY PROBLEMS?
He is just listening to the customers..