Close to the customer
Company that I work in does some fantastic practices. I’ll give you one example.
We are publishing house, and our final clients are readers. Where do readers get our books? Of course in the book-stores! So every month we go to the book store (the biggest one in Moscow) and work there for 2-3 hours as a book consultants. We talk to customers, recommend them books. But understand me correctly – of course we recommend our books a bit more (because we are sure of their quality), but also we recommend ALL good business books even if they are published by our competitors.
This process involves all the people from the company, even our directors take part in it.
And what do you do to stay close to you client?
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