Dmitry Linkov

How to conquer Apple?

August 28th, 2007. Published under General. 2 Comments.

I have a recipe for HP, Sony, Toshiba etc on how to conquer Apple. Let’s take a closer look at Apple Mac’s:
1. They have a consistency in their philosophy and it’s implementation.
2. They got fantastic design (Sony have good design too, so it’s only a matter of resources)
3. They got their own operating system that rocks.

The first one is idea – that’s a great work, but it’s done for most of the companies. You just have to reveal it and use it. The second thing is design that is achievable, and that has to reflect your idea. The third point is difficult – because it will take you time and enormous forces to do an OS. But what you can do is take Linux or even Windows and rework it. Make it significantly better – make your own design, make a pack of working tools for all essential tasks that usually computers are used for. Be unique, listen to the customers – it’s achievable. This is the only way to conquer.

I adore Steve Jobs presentations because when he tells "it was difficult to make a movie on 30 minutes, so we dramatically improved the application" there is an idea that sparks in my mind

HOW DID HE KNEW ABOUT MY PROBLEMS?
He is just listening to the customers..

leadership

August 23rd, 2007. Published under General. No Comments.

Here you can read good lessons from Trevor. Check it out!

Tags: leadership

Close to the customer

August 19th, 2007. Published under General. No Comments.

Company that I work in does some fantastic practices. I’ll give you one example.

We are publishing house, and our final clients are readers. Where do readers get our books? Of course in the book-stores! So every month we go to the book store (the biggest one in Moscow) and work there for 2-3 hours as a book consultants. We talk to customers, recommend them books. But understand me correctly – of course we recommend our books a bit more (because we are sure of their quality), but also we recommend ALL good business books even if they are published by our competitors.
This process involves all the people from the company, even our directors take part in it.

And what do you do to stay close to you client?

Fantastic experience

August 7th, 2007. Published under General. 1 Comment.

I like Harry Potter books. In Moscow sales of English version of the last book started simultaneously with all the world (it was 3:00 am). I thought there will be enough books at the store so I was not in a hurry.

The next day we came to the store and began searching – without any success. After a few minutes We’ve met a sales guy (his name is Roman) I knew and we chatted for a few minutes. He said that at night it was a fantastic show and all the books were sold in three hours! It really disappointed us but we just continued our talk. After we were sure that there are no books left he suddenly disappeared for a moment and came back with the last example of the book giving it to us!!!

He kept this book until somebody cool and cute – and this was us! It’s hard to explain what we felt that moment. He sold us much more than a book.