User manuals
September 1st, 2006. Published under General. 6 Comments.
What wrong with them? I mean – today we received a new sewing-machine, for my grandma. Parents are discovering it’s possibilities by just trying, not reading the instruction. And me personally will do the same way I think.
What’s the problem? Is it a matter of culture? Or of a poor User Manuals? Or just a habit? Finally – maybe it depends from person to person? Do you read user manuals?
p.s.: I remember that someone (Kathy Sierra?) one time wrote about great user manual of Swift 3D software, and she just loved it!
P.p.s.: Great post on this topic wrote Kathy Sierra here.
6 Comments
Dmitry Linkov on September 5th, 2006
Wow). It’s a good point.
Me personally don’t think that this is so good. And I think that I’m not alone. I think that so high percent of divorces is also a result of what you wrote.
People get married with one person, and than find poor user manuals inside. ))
Alexandra on September 5th, 2006
what would you choose – attractive appearence, irresistible appeal and strong emotions at a glance or natural look and deep inner world that can be as seen by you as not mentioned at all?
do you think you’d have the same people around as now if your choice is different?
Dmitry Linkov on September 6th, 2006
Well, I already made my choice towards the second. But statistically of course the first variant will be more desirable. But as I sad, don’t you think this is why the percentage of divorces is so high?
And this also affects the people around you.
Alexandra on September 17th, 2006
Well, actually I do not see any connection to divorces at this point. Marriage is not a one-day decision, of course if you don’t make a proposal only by seing a photo)))
As for people around me…. usually we choose friends with similar values….if I’m primarily “good-looks-oriented” I choose friends with same priorities and do not suppose these people to be of other kind.
That’s only the matter of your priorities…
Friday night I was in one of the “most wanted and popular” Moscow clubs, I spent there not more than 1 hour, it was interesting to see the atmosphere and people who are the “target audience”.
I must admit that their values are not my values, their interests are not mine, their idols are the same as mine… It’s not easy, frankly speaking, to be honest with yourself and admit that you are not the member of so called “glamorous society” and, what is more important, you do not want to be the same as they are.
I think it’s very important to know yourself and your value, value of real you, not the person you want to look like…
Dmitry Linkov on September 18th, 2006
This is you – who will make a proposal only after a long connection with a man, but not other people. They usually see superb cool appearence and nothing else! And they like it and make a proposal. But time passes and – voila – there are some very interesting things inside.
Actually the fact that you cannot understand the connection – just because youself you will never do any proposal just of the appearence – proves the fact that you are not kind of glamour people who looks only on D&G on your back 
. And thats cool!
I also don’t like this glamour society – I like friends, good atmosphere, good music – well you know. Thats it.
dmitrylinkov
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Alexandra on September 5th, 2006
You are absolutely right. Taking into account I’m working in marketing and most of my time spend discovering new opportunities and empty space in customers’ mind. Then I try to occupy that empty space with products of company I’m working for. The main weapon here is brochures, leaflets and other promo materials.
What about technical bulletins and manulas? They are still boring…
You gave me a new bright idea! – to change the whole concept and create new attractive materials for existing customers.
On the other hand, what do you think about women’s make-up? Is it fair enough to change your natural image and create another one, most wanted by men (by your opinion)?
Re-read Kathy Sierra in that context:
Why do so many companies treat potential users so much better than existing users? So, are you as sexy after the sale as you are before? Do you know anyone who is?
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