http://www.dmitrylinkov.com/2006/08/09/one-more-brand-loss/ My blog about my world Mon, 21 Jun 2010 07:14:05 +0400 http://wordpress.org/?v=2.9 hourly 1 http://www.dmitrylinkov.com/2006/08/09/one-more-brand-loss/comment-page-1/#comment-631 Karen Thu, 17 Aug 2006 08:53:36 +0000 http://www.dmitrylinkov.com/2006/08/09/one-more-brand-loss/#comment-631 Let's imagine next steps - Miller Beer in cans and then Miller Beer in plastic glass in McDonald's. Sheet... It's Miller time in McDonald's... Sheet... Though I believe that this brand policy is carrying out only in Russia as it is one of the greatest consumers of beer in the world. So it's really difficult for Philip Moris (the owner of Miller Brewing) to lose to other brands just because of the volume... I remeber myself buying Tuborg because 330 ml is not enough even to stake my thirst))) Though it's not a secret that in most european countries and in America it's a problem to buy a bottle with 500 ml beer in it. Everybody there like to drink from 330 ml bottles. Not in Russia. So Miller tries to adapt to Russian reality... Let’s imagine next steps – Miller Beer in cans and then Miller Beer in plastic glass in McDonald’s. Sheet…
It’s Miller time in McDonald’s… Sheet…
Though I believe that this brand policy is carrying out only in Russia as it is one of the greatest consumers of beer in the world. So it’s really difficult for Philip Moris (the owner of Miller Brewing) to lose to other brands just because of the volume… I remeber myself buying Tuborg because 330 ml is not enough even to stake my thirst))) Though it’s not a secret that in most european countries and in America it’s a problem to buy a bottle with 500 ml beer in it. Everybody there like to drink from 330 ml bottles. Not in Russia.
So Miller tries to adapt to Russian reality…

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