Comments on: Need Help

By: Dmitry Linkov

Dmitry Linkov — Wed, 19 Apr 2006 05:27:01 +0000

Peter, Dustin! Thanks for your 2 cents! It helps! Really!

By: DUST!N

DUST!N — Tue, 18 Apr 2006 15:19:57 +0000

Dmitry,

In my observation, today’s form of business strategy differs historically in two ways:

1) Bifocal Strategy: Short to long-term planning. More than ever, businesses have to address short-term needs while still fulfilling long-term strategy. This is especially true of public companies who must meet quarterly Wall Street expectations without losing site of where they need to be in 5-10 years.

2) Asynchronous Marketing: No more command-and-control. Marketers can no longer control the message. Customers own it. The only influence marketers now have is in creating a message that is honest to the product and in giving customers greater power to rebroadcast that message. Also, it means business communication HAS TO BE a two way street. The marketing message may not come from corporate. Now it may come from the street. The conversation with the market is now less linear, less direct in some ways.

Basically, someone took the microphone away and replaced it with a telephone.

By: /pd

/pd — Tue, 18 Apr 2006 00:26:06 +0000

All Strategy is based on Risk Aversion and Managment. I would suggest the reading on the “art of war” -sun tzu. A seminal work which hold strong even in todays world of business strategy.
All I can recommend is for your to read up on my catogory titled “stategy” . Short link is here

http://peterdawson.typepad.com/blog/strategy/index.html

By: Dmitry Linkov

Dmitry Linkov — Mon, 17 Apr 2006 18:49:26 +0000

Tom, Chris – thanks again!

Tom Asacker! Thanks!
That will be a great quote in my work!

By: Tom Asacker

Tom Asacker — Mon, 17 Apr 2006 18:24:07 +0000

The word strategy comes from the Greek stratēgos (military commander). In essence, it’s nothing more than a plan of action designed to achieve a particular goal. The problem is that business strategy’s roots are war. For many companies, that pervasive metaphor has taken the focus off of rapid innovation to improve customers’ lives, and placed it on attacking the competition, protecting territory, bludgeoning people with marketing campaigns, etc.

Success in business today requires a new metaphor. One which emphasizes speed, risk-taking, cooperation and cocreation. In fact, business strategy may be an oxymoron in today’s hypercompetitive marketplace.

By: Shotgun Marketing Blog

Shotgun Marketing Blog — Thu, 13 Apr 2006 15:28:20 +0000

The New Business Strategy Model…

Dmitry Linkov is a consultant and entrepreneur in Moscow and has been a friend of the Shotgun Marketing Blog for several months as a reader and commenter. Dmitry is currently working on a project and is soliciting ideas and quotes on the topic of the…..

By: The Messaging Times

The Messaging Times — Wed, 12 Apr 2006 14:21:10 +0000

The Evolution of Strategic Management…

My friend Dmitry Linkov is in the midst of his Masters Diploma work and is attempting to illustrate the evolution of strategic management. How do you think business strategy devleopment and implementation have changed in recent years? Are old models of…