Need Help
April 11th, 2006. Published under General. 7 Comments.
Dear friends.
Right now I’m writing my Masters diploma work, and I extremely need information.
The work is about Business Strategy – there I’m trying to show the evolution of Strategic Management, the place of Strategy today and predict its development in future. I want my work be up to date and I’m asking for your help.
Could you please write a few paragraphs on – What is strategy for you (your organization) and what do you think will be the direction of it’s development?
I want to collect opinions and include them in my work as quotes. It will be used only for this purpose.
I would really appreciate if you will be able to find a few minutes for helping me!
You can write me on dlinkov@gmail.com or here as a comments. Trackbacks also can work.
The work will be in Russian, but in the end I’ll make a short summary as an e-book en English and primarily send it to you and publish here.
And thanks againg!
P.S.: If you also can trackback this post in order more people can read my request – that would be great! More opinions there will be, better work can be done!
7 Comments
Shotgun Marketing Blog on April 13th, 2006
The New Business Strategy Model…
Dmitry Linkov is a consultant and entrepreneur in Moscow and has been a friend of the Shotgun Marketing Blog for several months as a reader and commenter. Dmitry is currently working on a project and is soliciting ideas and quotes on the topic of the…..
Tom Asacker on April 17th, 2006
The word strategy comes from the Greek stratēgos (military commander). In essence, it’s nothing more than a plan of action designed to achieve a particular goal. The problem is that business strategy’s roots are war. For many companies, that pervasive metaphor has taken the focus off of rapid innovation to improve customers’ lives, and placed it on attacking the competition, protecting territory, bludgeoning people with marketing campaigns, etc.
Success in business today requires a new metaphor. One which emphasizes speed, risk-taking, cooperation and cocreation. In fact, business strategy may be an oxymoron in today’s hypercompetitive marketplace.
Dmitry Linkov on April 17th, 2006
Tom, Chris – thanks again!
Tom Asacker! Thanks!
That will be a great quote in my work!
/pd on April 18th, 2006
All Strategy is based on Risk Aversion and Managment. I would suggest the reading on the “art of war” -sun tzu. A seminal work which hold strong even in todays world of business strategy.
All I can recommend is for your to read up on my catogory titled “stategy” . Short link is here
DUST!N on April 18th, 2006
Dmitry,
In my observation, today’s form of business strategy differs historically in two ways:
1) Bifocal Strategy: Short to long-term planning. More than ever, businesses have to address short-term needs while still fulfilling long-term strategy. This is especially true of public companies who must meet quarterly Wall Street expectations without losing site of where they need to be in 5-10 years.
2) Asynchronous Marketing: No more command-and-control. Marketers can no longer control the message. Customers own it. The only influence marketers now have is in creating a message that is honest to the product and in giving customers greater power to rebroadcast that message. Also, it means business communication HAS TO BE a two way street. The marketing message may not come from corporate. Now it may come from the street. The conversation with the market is now less linear, less direct in some ways.
Basically, someone took the microphone away and replaced it with a telephone.
dmitrylinkov
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The Messaging Times on April 12th, 2006
The Evolution of Strategic Management…
My friend Dmitry Linkov is in the midst of his Masters Diploma work and is attempting to illustrate the evolution of strategic management. How do you think business strategy devleopment and implementation have changed in recent years? Are old models of…