Dmitry Linkov

How we choose

March 23rd, 2006. Published under General. No Comments.

It’s been a long time I was thinking about how we choose to buy something or not.

My fathers got a certain principle “we are not so rich to buy bad things”. It worked. But not the last years. It all started from digital camera. We bought Sony DSC V-1 with “5 megapixels, Carl Zeiss optics, manual regime of work etc”. And we bought it basing only on recommendation of a good friend of ours, professional photographer.

What we get is a camera with expensive memory stick cards, with a battery that lasted very little time and with a great time between clicking on the button and making a photo. And all this cost us 700$ when the average price was something about 400$! We received good professional characteristics but lack of users characteristics. And that taught me to think off what I really need from anything before buying it. But that’s a hard thing to understand! For me these user characteristics were things that have to be ok by default!!!

The users that never were familiar with any electronics will have such problems. Thinking make a Squidoo lens on this topic.

Question to you – what are business (and “way of communication” in particular) opportunities in all this stuff?