RSS and e-mail, what about e-mail subscription?
February 10th, 2006. Published under General. 1 Comment.
Tom O’Leary in his post points at the article where is written why rss will never replace e-mail. That’s all true, and I totally agree.
But what about newsletter subsription services? Actually the way it works is quite the same as RSS, but RSS is more handy. You don’t need activation letters and etc. – you just add (or delete a feed)!
When all e-mail services will include in there web interface a possibility to add RSS feeds direct to your Income folder, the e-mail subscription services will completely die imho.
dmitrylinkov
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Tom O'Leary on February 10th, 2006
Dmitry – good point! I think that there are functions of email where RSS will be more than able to come into play in the near future. Email newsletters are one of them. RSS will certainly help to reduce the congestion of email traffic on the network. It won’t replace email, but it will certainly take some of the stress off of the platform.
In the near future, I think that we’ll see a transition in this regard. We have to remember though, that there is a steep learning curve with new technology; and it will take some time before RSS use reaches critical mass. Heck, my mother-in-law has had a computer for almost 4 years now, and she only uses it for email. I tried to show her the power of Google so she could dip into the deep pool of content online, but she thinks that she’ll drown in the unknown depths of the Internet.
A recent Pew Research study (Sep 2005) shows that while 77 percent of all Internet users send and receive email, only 3 percent read blogs. I imagine even less use RSS feed readers to get information. To that end, RSS will be a supplementary vehicle for many years yet, working alongside email as a marketing tool.
The integration of RSS and Email is here already. It’s exciting stuff!
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